Manufacturing Cost Reduction With Careful Design Optimization

If a business opts to outsource some of its manufacturing to eliminate costs, one important consideration is in the product quality.  If the quality of the product is sacrificed because of the cost reduction, this may not be as productive in cost savings as hoped.

Concurrent Engineering and Design for Manufacture ability

Another method of saving on costs is through concurrent engineering.  This is when a product is designed simultaneously as the process of manufacturing for the development of the product.  Another way is design for manufacture ability (DFM) where products are designed in a manner to optimize all of the features of the manufacturing process such as fabrication, testing, shipping, ensuring the best costs and customer satisfaction.  DFM advocates products to be manufactured with the fewest number of parts and therefore less waste and cost reduction.  Product design is done so that the product will be able to function with other parts and standardization is advocated.

Other Cost Saving Methods

Working with a vendor to assist in the design of a product can aid in keeping costs low. They can assist in averting making decisions such as producing a product unnecessarily fancier for aesthetic purposes.  Vendors will understand the issues that face manufacturers and can help in offering solutions.  This additionally imparts a learning situation so that the manufacturer and vendor learn how to produce the jobs faster and better each time.

Input has to be garnered from staff in every department of the company in order to cut costs.  Talking to people who actually do the work on the floor can yield ideas on how to make improvements to save money.

Understanding all issues that have happened in the past and learning from them so that they will not be repeated in the future is important.  Make sure designs are as straightforward as they can be so the assembly, processing and fabrication are simple.  Any problems in assembly, fabrication and processing can result in enormous costs to repair.  Follow procedures for processes of design.  For example, there are certain guidelines for use of a laser cutter so follow them to the letter each time the laser cutter is used.  Do not design for right- and left-hand parts but produce a product that can be used either way so as not to result in a huge amount of stock.  Have a symmetrical product so it is easy to assemble and avoids unnecessary complexity.  Always produce a quality item.  It is less expensive to do it right the first time than to fix it later on.

Enjoy Your Coffee Break With Customized Travel Mugs

Travel mugs serve sips of hot coffee, tea or even cold drinks during long travels. These mugs are beneficial at house as well as in offices. The proper mug can mean the variance among loving every minute of your hot coffee, drinking icy coffee, and bringing coffee for your work place. As distinguished to ordinary mugs, these travel mugs have covers producing it spill-resistant; can fit in any vehicle cup holders and therefore are generally insulated to keep your beverages hot or cold for a number of more hours.

An ideal travel mug is a necessity when you normally bring your drinks with you as you journey. These travel mugs are generally obtainable in stainless steel and plastic material. Stainless steel mugs are a bit pricier than plastic material but it offers a greater value for your money. Plastic material mugs are less pricey and therefore are frequently accessible in various shades, styles and styles. If you opt for plastics make sure it possesses stainless steel liner so you won’t be capable to sense the heat on its surface.

Plastic material mugs are greatest suited for outside activities such as camping or hiking. These mugs frequently arrive with handles to keep the hot liquid away from your hands. These posses broad rim to avoid spilling the hot liquid. Young children can use these mugs simply because they don’t crack or graze so easily. These mugs frequently arrive in a whole range of colors and you are able to even imprint your children favorite cartoon character in your travel mugs. These plastic mugs do arrive with covers producing them easy to carry anywhere. These mugs might also serve as promotional items for your company by imprinting your company’s logo on them.

Plastic material is frequently believed like a supple material but most mugs are usually made of hard plastic that may endure so much heat as any other substance. These mugs are often full of character because it’s simpler to location shades thereon and are usually much less pricey than its counterparts. Owning a superb travel mug is as essential as selecting the right coffee to be brewed and is a lot more complex to opt for.

Searching for the best mugs requirements awareness of how it will be used and prioritizing its aspects and choosing which design tradeoffs could be endured. You are able to even have it custom-made to suit your personal taste. If you run a business placing your organization logo in your travel mugs is definitely a wise move. These mugs can be bought anyplace and you can even buy these mugs online for a low cost.

Don’t Be Confused About Low Carb Diets – 7 Key Points Explained

With all of the conflicting studies and fuzzy interpretation of

information, it’s no wonder that confusion reigns when it comes

to the value and safety of low-carb diets. It seems like heated

debates are raging everywhere!

Whether it’s Atkins, the South Beach or some other low-carb plan,

as many as 30 million Americans are following a low-carb diet.

Advocates contend that the high amount of carbohydrates in our

diet has led to increasing problems with obesity, diabetes, and

other health problems. Critics, on the other hand, attribute

obesity and related health problems to over-consumption of

calories from any source, and lack of physical activity. Critics

also express concern that the lack of grains, fruits, and

vegetables in low-carbohydrate diets may lead to deficiencies of

some key nutrients, including fiber, vitamin C, folic acid, and

several minerals.

Any diet, weather low or high in carbohydrate, can produce

significant weight loss during the initial stages of the diet.

But remember, the key to successful dieting is in being able to

lose the weight permanently. Put another way, what does the scale

show a year after going off the diet?

Let’s see if we can debunk some of the mystery about low-carb

diets. Below, is a listing of some relevant points taken from

recent studies and scientific literature. Please note there may

be insufficient information available to answer all questions.

– Differences Between Low-Carb Diets

There are many popular diets designed to lower carbohydrate

consumption. Reducing total carbohydrate in the diet means that

protein and fat will represent a proportionately greater amount

of the total caloric intake.

Atkins and Protein Power diets restrict carbohydrate to a point

where the body becomes ketogenic. Other low-carb diets like the

Zone and Life Without Bread are less restrictive. Some, like

Sugar Busters claim to eliminate only sugars and foods that

elevate blood sugar levels excessively.

– What We Know about Low-Carb Diets

Almost all of the studies to date have been small with a wide

variety of research objectives. Carbohydrate, caloric intake,

diet duration and participant characteristics varied greatly.

Most of the studies to date have two things in common: None of

the studies had participants with a mean age over 53 and none of

the controlled studies lasted longer than 90 days.

Information on older adults and long-term results are scarce.

Many diet studies fail to monitor the amount of exercise, and

therefore caloric expenditure, while participants are dieting.

This helps to explain discrepancies between studies.

The weight loss on low-carb diets is a function of caloric

restriction and diet duration, and not with reduced carbohydrate

intake. This finding suggests that if you want to lose weight,

you should eat fewer calories and do so over a long time period.

Little evidence exists on the long-range safety of low-carb

diets. Despite the medical community concerns, no short-term

adverse effects have been found on cholesterol, glucose, insulin

and blood-pressure levels among participants on the diets. But,

adverse effects may not show up because of the short period of

the studies. Researchers note that losing weight typically leads

to an improvement in these levels anyway, and this may offset an

increase caused by a high fat diet. The long range weight change

for low-carb and other types of diets is similar.

Most low-carb diets cause ketosis. Some of the potential

consequences are nausea, vomiting, abdominal pain, and confusion.

During the initial phase of low-carb dieting some fatigue and

constipation may be encountered. Generally, these symptoms

dissipate quickly. Ketosis may also give the breath a fruity

odor, somewhat like nail-polish remover (acetone).

Low-carb diets do not enable the consumption of more calories

than other kinds of diets, as has been often reported. A calorie

is a calorie and it doesn’t matter weather they come from

carbohydrates or fat. Study discrepancies are likely the result

of uncontrolled circumstances; i.e. diet participants that cheat

on calorie consumption, calories burned during exercise, or any

number of other factors. The drop-out rate for strict (i.e. less

than 40 grams of CHO/day) low-carb diets is relatively high.

What Should You Do? – There are 3 important points I would like

to re-emphasize:

– The long-range success rate for low-carb and other types of

diets is similar.

– Despite their popularity, little information exists on the

long-term efficacy and safety of low-carbohydrate diets.

– Strict low-carb diets are usually not sustainable as a normal

way of eating. Boredom usually overcomes willpower.

It is obvious after reviewing the topic, that more, well-designed

and controlled studies are needed. There just isn’t a lot of good

information available, especially concerning long-range effects.

Strict low-carb diets produce ketosis which is an abnormal and

potentially stressful metabolic state. Under some circumstances

this might cause health related complications.

The diet you choose should be a blueprint for a lifetime of

better eating, not just a quick weight loss plan to reach your

weight goal. If you can’t see yourself eating the prescribed

foods longer than a few days or a week, then chances are it’s not

the right diet. To this end, following a moderately low fat diet

with a healthy balance of fat, protein, carbohydrate and other

nutrients is beneficial.

If you do decide to follow a low-carb plan, remember that certain

dietary fats are associated with reduction of disease. Foods high

in unsaturated fats that are free of trans-fatty acids such as

olive oil, fish, flaxseeds, and nuts are preferred to fats from

animal origins.

Even promoters of the Atkins diet now say people on their plan

should limit the amount of red meat and saturated fat they eat.

Atkins representatives are telling health professionals that only

20 percent of a dieter’s calories should come from saturated fat

(i.e. meat, cheese, butter). This change comes as Atkins faces

competition from other popular low-carb diets that call for less

saturated fat, such as the South Beach diet plan. Low-carb

dieting should not be considered as a license to gorge on red


Another alternative to “strict” low-carb dieting would be to give

up some of the bad carbohydrate foods but not “throw out the baby

with the bath water”. In other words, foods high in processed

sugar, snacks, and white bread would be avoided, but foods high

in complex carbohydrates such as fruit, potatoes and whole

grains, retained.

The information contained in this article is for educational purposes

only and is not intended to medically diagnose, treat or cure any

disease. Consult a health care practitioner before beginning any

health care program.

Source by Emily Clark

Low-budget Summer Fun

Is the rising cost of fuel putting a damper on your summer plans? Save on money on gas and discover what is waiting for you in your very own big backyard.

Growing up, camping was one of my absolute favorite family vacations. My husband and I go every summer and when we have kids we will no doubt continue the tradition. Camping is a fabulous way to get out of town without spending much, not to mention time it provides precious time to spend with family and friends sans the cell phones, computers, and televisions. It allows you to enjoy the great outdoors and participate in a myriad of outdoor activities. For just a few bucks a night, you can stay at a developed campground, meaning it has electricity and running water. Many campgrounds (namely in state and national parks) even have public (flushing!) toilets. Search online for campgrounds near you – my favorite is

Living near the Wasatch Mountains (the western range of the greater Rocky Mountains) has given rise to my love of Utah hiking; the area is filled with hiking trails apt for hikers of all skills, from novice hikers to experienced backpackers. To find hiking trails near you, visit, which maps trails all over the country.

Live near the coast? Get a cheap motel for the weekend – many are only around $50 a night. Since you will be spending all your time outside on the beach, you will only be sleeping there for a few hours at night, so who cares if it isn’t the classiest place? If you prefer, bring your own bedding and enjoy a weekend of R&R on the beach!

Packed with new worlds waiting to be discovered, take a trip to your local public library and pick up a good book. What is more relaxing and enjoyable than laying out in the sunshine with a real page-turner?

Plan a B.Y.O.M. and B.Y.O.B. barbeque! Having good friends over for dinner is a blast, but can be awfully expensive, especially with the rising costs of food. So plan a barbeque with all your buddies and have everyone bring their own meat and alcohol, which are the two biggest food expenses when providing food for a large party.

Look up local attractions in your area, such as museums, art galleries, monuments, book signings, festivals, and free concerts.

Writing Your First (Kindle) eBook – 6 DOs 3 DON'Ts

The following are some dos and don'ts if you're thinking of writing (and publishing) an e-book for the first time. My experience comes from writing & publishing two books on Amazon Kindle, plus I've shared some knowledge gained from others who have a great deal more experience with eBooks & Kindle, such as Sean Roach and Ryan Deiss.

Firstly, 6 DOs!

# 1 Do consider Amazon Kindle

According to a senior Google executive, Amazon is the company that they fear most. Amazon has over 400 million credit cards registered with them. No one else comes close. Why is Google so concerned? It's that Amazon joins buyers not browsers.

When it comes to eBooks, Amazon's electronic publishing arm, Kindle, is one of the most powerful forces in the business. There are now over 100 million black and white Kindle readers and, more impressively still, the new Kindle Fire (which has a color screen) has sold over 23 million units since July 2012. Not just that, but Kindle books can also be read ( For free) on virtually every platform that's out there. Eg iPhones, iPads, PCs, Macs, Android etc. It's no wonder that Kindle is growing at 119% a year.

# 2 (Just) Do it!

If you think you've got a book in you, I encourage you to 'Just Do It'. It's now easier than ever. Once you've hit that Publish button, one of the beauties of the platform is that all books are placed at the same level; Whether published by you, Simon and Schuster, or whoever!

You do not even need to have expertise or special knowledge in any given subject … it's perfectly okay to write as a reporter.

Another plus is that you do not need to write a large amount. If you can write in the range of 20 to 50 pages, that's perfect. If you want to write more than that, then consider writing a series of books rather than a single large book (as was the way, further back in history). If you are a first-timer, then the biggest challenge is probably just that of overcoming the fear to take a risk and look stupid. Everyone gets that to a degree, so, as they say, just feel the fear and do it anyway. (Version One is better than Version None!)

# 3 Do it for Fun (and profit too)!

To get going, sometimes start by just writing for fun. Take the smallest of steps and let it grow.

However, if you're interested in profit too, I have some numbers that you may find interesting. Firstly, the costs to publish are very low. Kindle themselves charge nothing, however, if you want a professional photograph for your cover, you may need to pay a third-party for publishing rights (say $ US 10 for a high resolution picture from a stock photo library). Likewise for formatting; If you prefer to not do it yourself you'll have to outsource, however, the cost for that is very low as well.

Of course, beyond these costs the sky's the limit if you want a very professional result or the support of a real publisher. However, if you're just starting out, you can do so on a shoestring budget.

In terms of book pricing, the sweet spot for Kindle books is between US $ 2.99 and $ US 9.99. Any lower than that and the price might appear too cheap (implying low quality), and any higher than that needs extra justification. But, sometimes your book really does warrant a higher price. That's great if so. However, unless there's a reasoning to do otherwise, it's best to stay within the sweet spot range.

Although these prices may seem low, they can still produce a good income for the author as long as the volume is sufficiently high. This is because, as the author, you'll get up to 70% royalty. (Amazingly, you'll likely get a better income from an Amazon book selling at US $ 2.99 than you will from a traditional paper book selling for $ US 24.99!)

If you're interested in some specific profit examples, I recently came across the results of a couple of Kindle 'how-to' books. One was called How To Purify Water and the other was called How To Use Pinterest. Even though both were priced at only US $ 2.99, the book on how to purify water produced a royalty profit of about US $ 300 per month, and the book on Pinterest produced a royalty profit of about $ US 1,300 per month. Pretty good, eh!

# 4 Do … aim for a Niche

The previous two examples lead neatly into the subject of niches. Both of those books were, I believe, aimed delicately at popular niches; The purify water book at the 'disaster preppers' niche and the Pinterest book at a 'happening' Internet niche.

If you do write for a hot niche, then the results can be great. However, the trade-off is that the result may not be sustained over time.

Of course, niches need not be non-fiction. It's worth noting that, for every three non-fiction books on Kindle, there are about two fiction books.

One example of a hot fiction niche came about following the roving success of the book Fifty Shades of Gray. Despite its professional reviewers (who said its quality was "mixed to negative") it became the fastest-selling paperback of all time. Of course, Kindle rode that wave too and did whatever they could to quickly get more titles of the same genre. (Maybe they still are!)

A brief word on pen names & niches. I've chosen to write my books using my own name. Of course, it's perfectly okay to write in a pen name too. The best advice I've received is to use one pen-name per niche if you are publishing in multiple niches.

# 5 Do some things to speed Production

I've found it's best to write long, write fast, ignore errors, and then go back and rewrite, rewrite and rewrite again. (I actually start with a mind-map). Set-up the structure first and, if you can, create a book title and description early on. (Essentially, define the income and work back from there). To make progress at a reasonable pace, set yourself deadlines and then stick to them. Celebrate when you hit them. And, if you do not, you might even want to give yourself an occasional penalty!

The only real 'tool' you need is Microsoft Word. Kindle does have a process to take Word documents and automatically convert them to their format (HTML). However, you will likely need to adjust your document before submitting it for conversion, as there are some aspects that their process is poor at achieving. Eg table of contents, bullet points etc. (But, as stated before, there are plenty of people who offer this service at low cost).

One thing I've used to help me write quickly is voice recognition software. This technology has been around for a long time, however, it has now developed to a point at which it is both fast and accurate. It has to learn about your style of talking, but, when that has happened it can type as fast as you can talk. I used a program called DragonSpeak, which costs $ AU 80. It's worth every cent!

# 6 Do … pick a suitable environment

I found that the choice of the location that is used to write can make a big difference. The better you can focus, the better your speed and quality will be. For example, if you have a study at home that might be perfect for you, or sometimes you prefer a cafe, or public library. Whatever it is, if you're getting stuck, I suggest to first experiment with your writing environment. (And that includes picking a time when you're at your best). Just do whatever works for you.

And Lastly, 3 DON'Ts!

Here are three simple tips that might help.

# 1 Do not copy others!

Do not be tempted to plagiarise. Although I'm pleased to say that the content I've produced is original, it's certainly the case that some people copy other people's work (whether in large or small amounts). For anyone considering taking this shortcut, be aware that Kindle has sophisticated technology to detect this. They are able to scan on-line and check where duplicate content exists elsewhere. So, the best advice is simple … just produce original work.

# 2 Do not proofread off the screen

It's very important to produce material that looks good. Even if your content is the most fantastic and valuable thing ever written, it will be dragged down if the presentation is bad eg poor spelling, punctuation, grammar etc. I would recommend that, at the very least, you get someone else to proofread your manuscript. Failing that, print out a hard copy and then go through it yourself with a red pen, sentence-by-sentence, word-by-word. Do so slowly, and carefully … very carefully. If you rush it, you will likely miss errors.

But, whatever you do, do not ever try to proofread off a screen. If you do this, errors are even harder to find. However, fortunately, if you do spot mistakes once the book has been published, it's very quick and easy to fix them. Just resubmit and the corrected version will be published within about 12 to 24 hours.

# 3 Do not produce an elaborate cover

The key here is simplicity. When people first discover your book it'll likely be as one thumbnail image in a search result among many others. Elaborate covers will likely mask the message, and so people may not click through to find out more. I would also suggest that, if your cover is light in color, use a dark border on the outer edge. Again, the reason stems from the search process, as the cover thumbnail images are presented against a white background. So, if your book cover has a light shade, it will tend to merge into the background. So, better still, use a darker cover and that way it will stand out more.

As it is for the cover picture, so it is for the title. For this reason, use a title that is short and choose a style that is bigger & bolder than you would first think required.

In closing, I hope you've got some value from this article. With luck, you're now encouraged to go ahead & write your first e-Book!

Source by Mark Portlock

Document Scanning and Management Systems: a Review

Document management systems let businesses store and search digital documents, whether they are scanned images or MS Office documents, PDF files or CAD drawings. Some have a web-based interface to let you view files online, while others have an installed client application for better speed and functionality. All of these solutions require a central database and storage server to hold the files and index information used for searching.

These document management systems require a few days in planning, installation, configuring and training. This is definitely time well spent, ensuring that a correct and optimal implementation at the outset will revolutionise the way in which any company works with its records.

This review highlights a range of proprietary document scanning and document management software, with key functions which they offer.

Systems to Store, Search and View Documents

PaperVision by DigiTech and CompuThink’s ViewWise both provide fully featured, HIPAA-compliant (Health Insurance Portability and Accountability Act) document management systems. Both of these systems can grow with company needs, and are affordable enough for small businesses yet powerful enough for large corporations too. Each offers some benefits that the other does not.

To take PaperVision first: this software suite includes a customisable application for searching and viewing, as well as a web interface. PaperVision also has workflow and report management modules which boost any return on investment by allowing the automation of document processes and eliminating pre-printed forms.

A “lite” version called PaperVision XPress offers a similar search interface as PaperVision Enterprise, but comes in at a lower cost, without the extra scalability, security and options.

The other fully featured in-house system featured here is ViewWise. This system is unique in that it is Java-based and can run on Windows/SQL Server as well as Novell, UNIX and Linux operating systems and Oracle database servers. ViewWise also has several key differences in the layout of its user-interface that many users prefer. This includes a folder view for browsing documents.

For a simple, low cost scanning front end for these document storage and retrieval systems, an interesting product is SimpleIndex ‘ which complements both. SimpleIndex is designed to interface directly with both PaperVision and ViewWise, and so provides a simple, low-cost automatic scanning front-end.

In fact, SimpleIndex also includes its own low-cost searching and viewing application that can be used for basic document management tasks, and so SimpleIndex can be used as a standalone document management system, or added to allow the search and viewing of documents on other workstations.

Another document management product is DocuLex WebSearch. This system is a different in that it can automatically index all documents folder contents, similar to the way in which Google Desktop operates. Networked users are able to search on values in filenames, file properties or document contents. Additionally, users can access files via a website ‘ a big advantage for remote workers operating outside the confines of the office building.

Web Hosted Document Management Solutions

The choice in products to allow web access to searchable document storage is give access to documents via the Internet. A reasonably priced system is Ricoh’s DocumentMall which is based on EMC Documentum’s Enterprise Content Management platform.

Digitech PaperVision described above, also provides a web interface with its document management server. This allows businesses to store its documents for access online. But an alternative from the same stable is to go for their ImageSilo dedicated hosted solution. ImageSilo has more features than Ricoh’s DocumentMall, and so the monthly cost is higher..

DocuLex WebSearch has a small office (10 user) and unlimited user versions that provides web-based access to documents using your in-house servers and a Google Desktop style search interface.

CompuThink ViewWise web clients are also available, giving you full access to document management functions over the web. No hosted solution is available for ViewWise.

Batch-Scanning for Importing into a Document Management System

SimpleIndex enable users to export files directly to the PaperVision and ViewWise batch import format, by means a 1-click scanning interface and powerful dynamic Optical Character Recognition to these systems. Meanwhile, Digitech PaperFlow is the recommended scanning interface for PaperVision. It too has built-in exports ‘ but these also allow exports to almost any document management system, so it can be used no matter which one you choose. PaperFlow is more suitable for multi-user scanning and indexing configurations, while SimpleIndex is better for desktop or distributed capture scenarios.

Systems for Use with Multifunctional Printers and Copiers

Amongst software designed for use with network-attached multifunctional printer and copiers are DocuLex Goby and SimpleIndex., Additionally, the all-embracing scanning and storage system INVU is a simple to use document scanning, storage and retrieval system preferred by many business equipment owners looking to maximise their document handling workflow efficiency.

The architecture of INVU software makes it a big hit with IT Managers. It integrates seamlessly with legacy systems, appearing as an icon in the toolbar and dovetailing neatly with complex packages like Sage or ACT

Network Marketing Model Used Cosmetics Industry

High value cosmetics is small, convenient ordering and low risk perception characteristics, is suitable for comprehensive web portal dedicated shopping mall and website sales. Data show that Taobao transaction volume in 2007 is the first clothing and shoes, the total amount of 5.73 billion yuan, accounting for 13.7% of all transactions, cosmetics and books with the second. For this reason, many foreign big marketing e-business models increasingly regarded as the top priority the development of corporate strategy, P & G said: the exponential growth of the Internet, it is the consumer to seek information and entertainment areas, where customers, our company to which we must place. To use local cosmetics

good e-business models, we must first understand the current public foreign brands the strategic use of e-business models, side indeed Zhiyizhibi, the strategic layout of the desired effects. Compared with public foreign brands, whether from the enterprise strength, strategic planning, or from the promotion, new product packaging market, local cosmetic brands there is a big gap. But as long as the flexible use of strategies and tactics, make full use of low-cost e-commerce, multi-channel precision marketing, the same can achieve extraordinary performance.

Product publicity, P & G called “the world’s largest advertisers,” the Internet is now a large scale, the effectiveness of Zoran. This year, the competing forces in the new blog on the release of “P & G China has entered the online video advertising marketing,” “P & G joined the P2P network of video evidence and analysis of advertising” and Procter & Gamble (P & G) articles online video advertising market, indicating that P & G will to focus on online video network marketing.

L’Oreal director of customer marketing in Asia, said L’Oreal will MartinS.J.Husar network marketing is divided into three parts, one is the company’s Web site and e-commerce services, the establishment and promotion of, and the second is to do SEO ( search engine optimization), and the purchase of keyword advertising, network delivery, etc. The third is the traditional media, public relations network of media behavior.

Trial network, according to data released, DHC, OLAY, Avon, Nivea and other international brands ITRY.CN has signed a contract to carry out large-scale network of free delivery of cosmetic activities. The rise of the network test market reflects the emerging Internet marketing model and application of mutual penetration of traditional, alternative integration trends. Virtual and physical, complementary online and offline promotion, to release a powerful mixture of strength. DHC is a Japanese online advertising

Union into the most long-standing and best, through online advertising alliance to its brand and products without adding direct sales continued to strengthen in-depth the concept of target consumer in mind, in the clothing industry, VANCL is fully Union use of this important means of advertising, just six months time to be the biggest company in the position.

Through the analysis of target customers and target customers on a regular basis to convey information via e-mail form, such as promotions, new recommended new, interactive activities to enhance the viscosity of the brand with customers, build the brand loyalty. Mary Kay and other international brands now are very focused marketing to the members to EMAIL.

Avon only 07 will be only 2.7 billion in Taobao in the bag, the Japanese brand DHC specializing in B2C e-commerce, significant increase in sales year after year; there is only P & G opened a Braun online store in just two months to sell more than 2,000 electric shaver.

Network marketing there are many, many ways, such as: topic marketing, blog marketing, database marketing, etc., but his is the best fit. The use of e-business models in terms of the cosmetics industry is a rapidly growing company make a “highway” than the traditional channels, has incomparable advantages: lower advertising costs, cost of sales, target customers of accurate positioning, one to one personalized marketing, development, rich and full of information and so on.

The use of e-commerce strategy, business opportunities will enable enterprises to have a space for development, which is seeking corporate survival, development and the only way. Can be predicted that in the near future, the cosmetics industry in most of the enterprises must go through the traditional channels of marketing model to the e-marketing model changes.


Chile’s New Low-cost Airline JetSmart Plans to Sell $1.50 Tickets

JetSmart, a low-cost airline set to launch this year in Chile, said on Thursday it will offer one-way tickets for less than $2, as the nation’s passenger air market becomes increasingly competitive.

“We will have 30,000 tickets for 1,000 pesos ($1.50) per one-way trip plus taxes, to fly within Chile … in 2017,” JetSmart, owned by Indigo Partners, an airline-focused U.S. investment fund Indigo Partners, said on its website.

Indigo Partners has already carved out a niche in ultra-low-cost airlines and owns Mexican low-cost carrier Volaris and part of Denver-based Frontier Airlines.

Indigo is known for unbundled, or a la carte, fares that carry cheap base prices but charge additional fees for extras, such as carry-on bags too big to fit under the seat and advance seat assignments.

In February, Indigo announced that JetSmart would operate three Airbus A320s in Chile in 2017, and another six in 2018.

While the company will focus on domestic routes, it will eye opportunities for regional expansion once established in Chile, Indigo managing partner Bill Franke said at the time.

Chile’s airline market is dominated by LATAM Airlines, Latin America’s largest carrier, with a smaller share taken by established low-cost carrier Sky.

LATAM, which has been facing increasing pressure from low-cost airlines throughout the region, is rolling out a partial low-cost model this year.

Low-cost carrier Viva Air launched in Peru in May, low-cost airline Flybondi is set to launch later this year in Argentina, and Norwegian Air is set to launch long-haul, low-cost routes from Europe to Buenos Aires early next year.

An Overview Of Supply Chain Management


Supply Chain Management (SCM) is the systemic, strategic coordination of the traditional business functions within a particular company and across businesses within the supply chain for the purpose of improving the long-term performance of the individual companies and the supply chain as a whole. A supply chain consists of all parties involved, directly or indirectly in fulfilling a customer request. The supply chain not only includes the manufacturer and the supplier but also transporters, warehouses, retailers, and customers themselves. Within each organization, such as a manufacturer, the supply chain includes all the functions involved in receiving and filling a customer request. A typical supply chain may involve a variety of stages.

These supply chain stages includes,

(i)       Customers

(ii)      Retailers

(iii)     Whole salers/Distributors

(iv)      Manufacturers

(v)      Component / Raw-material suppliers


          Corporations have turned increasingly to global sources for their supplies. This globalization of supply management has forced companies to look for more effective ways to coordinate the flow of materials into and out of the company.

            Companies and distribution channels compete more today on the basis of time and quality. Having a defect-free product to the customer faster and more reliably than the competition is no longer seen as competitive advantage but simply a requirement to be in the market. Customers demand products consistently delivered faster, exactly on time, and with no damage. Each of these necessitates closer coordination with supplier and distributors.

            The global orientation and increased performance based competition combined with rapidly changing technology and economic conditions all contribute to market place uncertainty. This uncertainty requires great flexibility on the part of individual companies and distribution channels, which in turn demand more flexibility in channel relationship.

            All these factors have made the concept of Supply Chain Management more important to companies.


            The objective of every supply chain is to maximize the overall value generated. The value a supply chain generates is the difference between what the final product is worth to the customer and the cost of supply chain incurs in filling the customer’s request. For most commercial supply chains, value will be strongly correlated with supply chain profitability i.e. the difference between the revenue generated from the customer and the overall cost across the supply chain.


          The supply chain process occurs in two ways, Cycle View and Push/Pull view.

1. Cycle View

            The processes in a supply chain are divided into a series of cycle, each performed at the interface between two successive stages of a supply chain. Cycle view of Supply chain process includes,

                       Customer order cycle

                       Replenishment cycle

                       Manufacturing cycle

                        Procurement cycle

2.Push/ Pull view

            The processes in a supply chain are dividing into two categories depending on whether they are executed in response to a customer order or in anticipation of customer orders. Pull process are initiated by a customer order, whereas push process are initiated and performed in anticipation of customer orders.


          The globalization of business has received a great deal of press in recent years. The pressure of global competition is frequently cited as primary drivers for greater customer demands for improved products and services. These increased demands have caused businesses to pursue improvement initiatives, such as implementation of Just-in-Time (JIT) and Quick Responses (QR) inventory management policies, business reengineering, and supply chain management as tools to enhance their competitiveness. At the same time, firms increasingly look to foreign markets for growth opportunities, or to foreign suppliers for improved sourcing opportunities. This increased interest in foreign business has been reflected in several trends.

            As firms increase their participation in a global economy developing an understanding of supply chain management issues and opportunities in a global context becomes increasingly important.

àDrivers for Economic Globalization

            Over the past several decades, a number of factors have led to the increasing globalization of the world economy, and as a result, the competitive environment faced buy firms has changed dramatically. These drivers for globalization are decreasing tariffs, improving transportation communications and information technology, globalization of products, services and markets, global competition, economic regionalism.

            Supply chain management tools and techniques are seen as mechanisms that will allow a firm to respond to the environmental changes. By working more collaboratively with supply chain partners, a firm can better understand changes in customer requirements and respond more quickly to the changes. As firm have searched for ways to enhance their competitive position, supply chain management concepts have emerged as increasingly important. By sharing risks across supply chain partners, firm may be able to improve their own performance in increasingly volatile and competitive global markets.


          The role of the contemporary sales person in changing dramatically, and in many situations, the old models of selling are simply outdated, ineffective and counter productive to SCM goals and objectives. Although most sales organizations focus on prepurchase activities, supply chain partners focus on managing relationships and conducting postpurchase activities to enhance supply chain performance. As companies adopt supply chain management, functional areas need to change their traditional ways of conducting business and better align their current management practices to support and enhance supply chain management.

 Personal Selling In SCM

          The sales function plays a critical role in implementing many supply chain management activities and behaviours. For the sales force to add value in the supply chain, the contemporary sales force must adopt a new orientation to personal selling, interface more effectively with logistics, and gain new supply chain management skills and expertise.

 New Roles for Sales Management

        To support the sales force in its new supply chain management roles, sales managers need to train, support and encourage supply chain activities and logistics expertise. To achieve this goal, sales managers must also adopt a new orientation and embrace new management technique to enhance supply chain performance. Specifically sales managers must become “Change Agents” in the sales organization and lead the sales force in a new direction. Training programs, performance objectives, and compensation package need to be adapted and better aligned with a supply chain management. The leading edge firms are redesigning the sales function to create value in a supply chain management environment. As more and more firms compete through supply chain management, the role of sales force will continue to evolve.            


            Transportation refers to the movement of product from one location to another as it makes it way form the beginning of a supply chain driver because products are rarely produced and consumed in the same location. Transportation is a significant component of the costs incurred by most supply chains. The role of transportation is even more significant in global supply chains.

            International trade is becoming a bigger part of the world’s economic activity. Any supply chains success is closely linked to the appropriate use of transportation. Supply chain also use responsive transportation to centralize inventories and operate with fewer facilities. To understand the transportation in a supply chain it is important to consider the perspective of all four parties. A carrier makes investment decisions regarding the transportation equipment (locomotives, trucks, airplanes, etc) and in some cases infrastructure (rail) and then makes operating decisions to try to maximize the return from these assets. A shipper, in contrast uses transportation to minimize the total cost (transportation, inventory, information, sourcing and facility) while providing an appropriate level of responsiveness to the customer.

            Supply chain use a combination of various modes like air, package carriers, trucks, rails, water, pipelines and Intermodal for the transportation purpose.


            A key aspect of supply chain management is the ability to make strategic decisions quickly based on accurate data, and this requires an efficient and effective information system. Information is vital for a supply chain to function. Without information relayed at right time to the right place, there are no purchase orders, no shipment managers and no payments and the supply chain shuts down. Supply chain management is based on the exchange of substantial quantities of information among the buyer, supplier and carrier to increase the efficiency and effectiveness of supply chain.

 The Business Environment

            Information is at the center of virtually every aspect of business especially in today’s dynamic uncertain and highly cooperative environment. E-commerce applications and e-enabled capabilities that rely on efficient information transfer have the potential to completely revolutionize the existing business environment. Functional Integration, Time & Quality Based Competition and Increasing Computing Power are the major trends of business environment.

            The first major trend is functional integration; it directly influenced the information systems that were developed to facilitate Supply Chain Management. Supply Chain activities sourcing, vendor selection and purchasing, as well as manufacturing related activities such as production planning, scheduling and packing must be part of the integration effort. Key enablers of the integration of functions in information technology. The major benefit of integrating functional activities through information technology is reducing the associated costs.

            The second major trend in the business environment influencing the development of information system is emphasis on speed to market with high quality product. Time & Quality based competition can be defined as the elimination of waste in the form of time, effort, defective units, and inventory in manufacturing distribution systems. Two capabilities that are useful in a time and quality based competitive environment are agility and flexibility. With faster product innovations, decrease product life cycles, and rapid imitative competition, only firms that are agile and flexible will survive. Agility is the agility to respond quickly to changes in the marketing environment. Agile firms are able to successfully market low-cost, high-quality products with short lead times in varying volumes that provide enhance value to customers through customize. Flexibility is defined as the capability of changing from one task to another rapidly when changing conditions are defined ahead of time.

            The third major trend in the business environment that has helped increase the growth of information systems in the tremendous increase in computing power at very low costs. The evolution of information technology and diminishing transaction costs will lead to fundamental restructuring of industry practices for distributing and supporting products. Advances in information system will likely causes four changes more transparent organizational structures, more strategic alliance, increased emphasis on performance measurement and great reliance on time-based strategies.

 Supply Chain Information Systems

            Information systems are essential to managing a supply chain. The supply chain information systems rely on either EDI (Electronic Data Interchange) or the Internet to transmit information within the supply chain. A valuable initial element in managing a supply chain is developing supply chain information systems. The concept of supply chain management is built on functional integration, which is supported and often catalyzed by information technology.

One of the components of the implementation of supply chain management is information sharing through two-way communication between partners within a supply chain. The activities of information generation, storage, and utilization in individual firms in a supply chain are essential to implement supply chain management. Member of a supply chain need real-time visibility of performance data across the entire supply chain.

In Dell computer’s direct relationship with its customer create valuable information that, in turn, allow the company to coordinate its entire supply chain back through manufacturing to product design with other firms.


          World is shrinking day-by-day with advancement of technology. The expectations of customers are rising and the companies are prone to more and more uncertain environment. Under this uncertain volatile environment, companies will fund that their conventional supply chain integration will have to be expanded beyond the boundaries of their own organization. In the 21st century companies will have to start using IT for their strategy development in contrast to the earlier situation when IT was aligned with existing business strategies to gain competitive advantage. New developments such as the proliferation of Internet Technology, World Wide Web, Electronic Commerce, etc., will change the way a company is required to do business. The companies must also realize that they must harness the power of technology to collaborate with their business partners as never before. It can be concluded that a proper IT strategy integrated with a supply chain strategy can turn around a company’s fortune.



My local news station covered a story about a small Pizza Parlor owner that is on the verge of closing its doors due to having very few customers. The Owner was embarrassed to ask for help, but because one of his teenager’s medical condition was critical, he felt backed into a corner and took a drastic step using Facebook. His story and offering on Facebook went viral and orders for pizzas skyrocketed.

A recent Kaufman Foundation state of entrepreneurship study shows an uptick in business activity in America while growth indicators for the start-up of new firms remains in a long-time decline since the 1980’s. This deficiency in start-ups is believed to be impacting jobs creation and economic growth in many communities across the U.S.

In the case with the Pizza Parlor owner, he stated that long time highway construction near his location was a key contributing factor in a drop in his business. While market pressures, unexpected turn of events, natural disasters, poor decisions, lack of capital may be explanations for challenging times, as a small business owner, ask yourself, have you given your all in achieving your business dreams. Have you taken 100% responsibility? If you hesitate in responding or your first answer is no then you are standing in your moment of truth. And now is the time to make a change.

To assist during challenging times and to be positioned to grow your small business, here are 6 free to low cost resources that you can use.

Small Business Administration (SBA) – (Using US federal tax dollars, this organization provides free counseling and offers workshops on various topics access including access to capital, government contracting, and others that benefiting small businesses.

SCORE – Funded by the SBA, this nonprofit association consists of thousands of volunteers in the US that mentors and counsels small businesses across different markets and industries. SCORE Counselors are retired business owners, corporate CEO’s and have other business backgrounds and experiences. To learn more visit, And here’s the cool thing to know about SCORE, their services are free.

Collaboration – this is a must strategy for small businesses. Collaborate with other small businesses to leverage their strengths and resources to grow in marketplace. Strive for win-win versus simply taking.

Yelp – When customers hop of this online directory, they are ready to buy a product or service. Solid lead generator.

Social Media – With 1.9 billion users on Facebook with 1.2 billion active daily users, this is a significant marketplace that is difficult to ignore. Your customers are using Facebook and small businesses that fail to hop on board will be left behind.

Chambers of Commerce – In existence for hundreds of years, chambers provide key market information, make introductions, facilitate monthly business networking events, advocate certain policies, and play a vital role in helping small businesses in their specified geographical region. The primary purpose of chambers is to help their businesses to grow and sustain.

When you read stories about many of US large corporations like Fedex, Constant Contact, Dell, Starbucks and others, you will find connections to SBA, SCORE and other resources as mentioned above. Visit the web sites of the resources and call them to schedule appointments. They are proven in helping small businesses.

Do you have any tips on helpful small business resources? Please connect with me on Facebook and I welcome your comments.

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